Kellogg School of Management, Northwestern University
Eric T. Anderson is the Hartmarx Professor and Chair of the Marketing Department at Northwestern University, Kellogg School of Management and Director of the Center for Global Marketing Practice. He holds a Ph.D. in Management Science from MIT Sloan School of Management and previously held appointments at the University of Chicago Booth School of Business and the W.E. Simon Graduate School of Business at the University of Rochester.
Professor Anderson’s research interests include pricing strategy, promotion strategy, retailing and channel management. His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory. His articles have appeared in scholarly journals such as Journal of Marketing Research, Marketing Science,Management Science, Journal of Economic Theory, and Quarterly Journal of Economics. He has also published three articles in Harvard Business Reviewandan article in Sloan Management Review. His 2004 paper on the long run impact of pricing and promotions was recently recognized for its enduring impact on the field of marketing.
At Kellogg, Professor Anderson teaches MBA courses in “Retail Analytics: Pricing and Promotion” and “Sports Marketing”. In the Kellogg Executive MBA program, Professor Anderson teaches a course titled “Managing Value and Price Perceptions.”